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My Work

It’s astounding to me that learning about social media isn’t mandatory in business schools yet. It’s becoming more clear than ever that the future of running a company is digital, from how to set up a social media account and to stocking it up with solid content. Those that don’t know how to engage with customers and spread the word on Facebook, Twitter and so on are falling to the wayside everyday.

Beyond the greater scale of running a company, Twitter can be unbelievably useful tool for entrepreneurs on a personal level. It has completely revolutionized networking to a 24/7 level!

I’ve made tens of thousands of dollars in deals from connections that started by tweeting back and forth, not to mention garnering priceless relationships and opportunities along the way.

Championing social media as an entrepreneur isn’t rocket science, but it does need to be done right. Here are few tips for using social media to do business:

1. It’s all about engagement.

The key to social media is engagement. I’m not a celebrity, and more importantly I don’t try to act like one and ignore the world thinking I am better than them. If you talk to me on Twitter, guess what, I talk back. I was raised the right way, it’s called manners!!!! It can be tedious work sometimes, but I’ve been rewarded more than once with totally unexpected business relationships. When you find somebody who is equally engaging and interesting, go out of your way to set up the “human touch”. Once you meet that person, you are linked forever whether it’s through Twitter or e-mail. Professionally, you never know where that kind of open-mindedness can lead you.

2. Lists are the most valuable part of Twitter.

Many people don’t realize just how important lists are! This is such a common Twitter mistake… the first 20 accounts people follow are accounts that are not going to follow back (publications, large companies, etc.) You’re racking up follows, when could simply add them to a list and still see those tweets in a separate newsfeed. When you’re trying to build an audience, why waste time on following someone who isn’t going to follow back?

I’m a very aggressive follower. I search daily for keywords like entrepreneur, startups and tech and follow like a madman. Often times, you will come across accounts that aren’t engaging and don’t follow back, and clean up that deadweight on a daily basis. But it’s so worth it, because you’d be surprised how often you meet a gem in between a lot of junk – and when I do, I add them to a list.

Take a look at my Twitter Lists and you will see how neat and organized everything is. I have a list for everything, from every country I’ve ever lived in to sports and news. You won’t believe how helpful it can be for staying in touch.

3. Know your audience.

Search up other entrepreneurs, like-minded individuals and people in your industry and follow their lead. See what they’re talking about, who they’re talking to and (most importantly) who’s talking back. Who’s in your industry and who follows your industry? For example, if you work in tourism in Portugal you should be searching up the top 20 tourism and travel-related social media accounts in nearby cities like Madrid.

The next step is to reach out to them. Don’t try to sell them something, or look for the ROI to come immediately back. A lasting relationship has to start somewhere.

4. Quality, not quantity.

In the Twitter-verse, we talk a lot about “mass follow” or “bulk follow”. It’s this idea that when you follow as many people as you possibly can, your number of followers will increase merely by way of following back. But I believe there is a big difference between getting people to follow you and getting the right people to follow you.

This leads directly back to content and again, engagement. Being genuine with my followers is above all, the reason my account has been put into the limelight.

5. Put in the time.

Sometimes people think it’s a robot generating quotes on my account. But what they actually don’t realize is I sit down for two to three hours every Sunday and program them in. Taking the time to learn about social media is absolutely essential. If you don’t have the time or do not feel comfortable with it, make sure you can hire someone who is to work for you. More customers are turning to social media to voice feedback and make complaints than ever before. Make sure you know how to be part of the conversation!

 

Mr Scott Eddy at Mindvalley
Mindvalley
Mr Scott Eddy Malaysia Social Media Week
Malaysia Social Media Week (MSMW)

28 Responses

  1. Scott im interested t know how you go being aggressive on twitter. do you not find that if you are too aggressive that you account gets locked?

    I ad maybe 50 people per day and get my account locked on an almost daily basis.

    1. @Sam There is definitely a fine line, and I think it changes all the time. I used to get locked from time to time, but haven’t had it done in about a year. Not exactly what the parameters are, but Twitters allows you to follow 1000 people per day, but I also know that people have been locked for far less. Its just a thing that you constantly have to play around with and test the limits to see how far you can go. Worst case scenario, they just lock it for a day or two, but the pros far outweigh the cons.

    2. You are right scott, the key to social media is engagement. How we engage our visitors is the most important and how to make a perfect business relation is very important to know.

    1. The biggest mistake people make is: consistency. Whatever you can do, do it every day! Just think 50 people per day, say 25% followback, that’s almost 400 new followers per month, and the ones who followback like that are usually more engaging than others.

  2. Great one Scott. Question about lists, is it ever too late? If I have over 1,000 followings, it would take me hours to put them all into lists. I have a few people in my lists but not as extensive as yours of course.

    1. @Shayan The short answer to your question is: No, it’s never too late. And as far as how long it will take, ask yourself this, how much do you value meeting new people and making new potential relationships that could change your life? I know your answer, but you get my point. FYI, I didn’t start my lists until I was over 10,000 followers. I know its a pain in the ass, but if you get the initial part out of the way, the rest is just upkeeping it, which is not so bad.

  3. Great article, Scott. We are a startup, feeling our way around Twitter. Didn’t know about lists, going to start today! 🙂

  4. @scott – how much time do you spend interacting on Twitter (not counting your Sunday posting session)? And how often? Just wondering how much time it takes when you have an account your size.

    1. @Brighton Well, my first hour or two every single morning is spent scheduling tweets, following people back who followed me overnight, and replying to everyone who tweeted me. Other than that, I monitor it throughout the day and tweet and reply accordingly. So I honestly cannot say how much time, it’s like a third arm for me lol. But I will say this, my followers mean a lot to me, so it really doesn’t feel like work, its a lot of fun.

  5. Thanks Scott, I learnt alot from you article, not just on the content but how you presented it and wrote it.
    I am a newbie to twitter blogging and a social entrepreneur in positive psychosocial educational programs I am just setting it all up now.
    So thank you.
    Cheers Helen

  6. Hi Scott, Excellent post, thank you. I spent a good portion of my day yesterday crafting social updates for the coming week and it can feel like a thankless task but you have reminded me why we bother.

    Also – totally going to nab your tip for lists and unfollow all those media accounts that never follow back and put them in a list instead! Thanks again

  7. Hi Scott. Thought provoking post. I have started only following those who have engaged with me, retweets of my posts, those who follow me or have favoured my tweets. If the prospective follower does not fit in with my community of followers, I do not follow them. Results so far have been good.

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